Starting October 31st, we'll be raising prices on some of our products. It's not a decision we made lightly, and we want to be upfront with you about why.

This year, our suppliers increased the cost of our lights, once in May and again in August. On top of that, shipping costs have kept climbing. While we make a large share of our products right here in Utah, some components, including our lights, bags, and wire harnesses, are affected by ongoing disruptions in international shipping and tariffs.

Rather than pass those costs on right away, we chose to take a lower margin through the summer. Peak riding season is when you're out there using this gear the most, and we didn't want to cut into your buying power when it mattered most. As owners, we've also chosen not to pay ourselves from Gravitas, which helped us absorb these increases for longer than we otherwise could have.

We've reached the point where rising costs are affecting our ability to keep our most popular products in stock. Adjusting prices is how we make sure we can keep building and shipping the moto lighting and storage you count on.

Thank you for riding with us and supporting a small Utah shop. If you've had something on your list, current prices are in effect through October 30th.

— Luke & the Ride Gravitas Team